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| A seemingly normal Apple Store. But little do you know, those friendly folks in blue outfits are on potrol. Searching for laptops off the standard 70 degree angle. |
Turns out that everything is carefully measured, from the angles of laptop screens to employees' beard lengths.
Every laptop screen is calibrated, using an iPhone app, of course, to a 70% angle from the keyboard, the computers are spaced apart according to precise measurements, and beards must be three inches, writes Megan Garber at the Atlantic.
The rules and regulations could fill a book—and they soon will, as author Carmine Gallo writes an insider's account of how the stores function. "The main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle," Gallo notes; "in other words, to touch the computer." The stores are aimed at building brand loyalty, which develops when customers get free rein to play with the products. In fact, "the ownership experience is more important than a sale," Gallo writes.
The rules and regulations could fill a book—and they soon will, as author Carmine Gallo writes an insider's account of how the stores function. "The main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle," Gallo notes; "in other words, to touch the computer." The stores are aimed at building brand loyalty, which develops when customers get free rein to play with the products. In fact, "the ownership experience is more important than a sale," Gallo writes.
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